For those of you who have experience with SEO, you must understand that it is a time-consuming process. Research, edit sites, create copy, and build links. Making a page to the first rank of search engine results is not easy. Then is optimizing each page a must? Why is that? Here are some reasons why you should optimize every page on your website using King Kong’s founder, Sabri Suby website.
Optimization includes providing search engines with an understanding of the pages on the website
The way search engines work is not the same as website visitors. Visitors can recognize the page only by looking visually. While search engines rely on text and HTML elements to determine the topic on each page. Search engines will index information from every important page on the website, then when a user searches for a certain word or phrase, the search engine will provide the most relevant page in their database.
Each search engine, Google, Bing, or Yahoo has its own algorithm for ranking pages. So if the pages on your website don’t have the information search engines need to understand, it will be difficult for you to rank well in search results. If you want to reach potential customers, search engines need to be able to understand your website. The more pages that are optimized, the better understanding the search engine will get. The better search engines understand your website, the higher your site will rank in search results.
Each page can get a ranking of different keywords
Each page on the website will compete with other sites for the best ranking if it has different keywords. That means, if you have 10 different pages on your website, then you have the potential to rank for 10 different searches. To do this, you have to optimize each page with different and unique keywords. Google only displays one important page on the website of any site in displaying its search results. This also means that if the ten pages have the same keywords, then they will compete with each other for ranking. It would be much more effective to provide one keyword on one page and another keyword for another.
