With the help of geofencing technology, companies may focus their digital marketing efforts on some geographic regions. The propellant media offers various geofencing services to assist businesses in reaching their target market.
“Polygon geofencing” is the first type of geofencing service provided by Propellant Media. This service allows firms to virtually enclose a single facility or a group of related places. So a company could, for instance, draw a polygonal geofence around each retail outlet and target digital adverts to everybody who visits it.
Radius geofencing is an additional geofencing solution provided by Propellant Media. Businesses can target a specific area close to a location with this service. As an illustration, a company might send digital advertisements to anyone who enters a 1-mile radius surrounding its retail site.
Additionally, Propellant Media provides a “dynamic geofencing” solution. Using this geofencing, firms can target particular consumer groups depending on their demographics or behavior. A company might, for instance, target ads at customers who usually go to a specific mall or those who have just recently looked up a particular product online.
Businesses of all sizes, including retail outlets, eateries, and service providers, can use Propellant Media’s geofencing services. By focusing on particular geographic areas and demographic groups, these services can assist firms in reaching their target market.
Additionally, Propellant Media’s geofencing services are straightforward to utilize. Businesses can use the web platform provided by Propellant Media to design and manage their geofences. They may choose their targeting options, set up geofences, and monitor their campaigns’ progress in real-time. Because of this, businesses can easily and swiftly modify their campaigns as necessary to improve their outcomes.
Geofencing technology effectively allows companies to connect with their target market. Businesses of all sizes can use the various geofencing services provided by Propellant Media, such as polygon geofencing, radius geofencing, and dynamic geofencing.
